Breakthrough’s futuristic design, groundbreaking control mechanics, and insightful content will compete against some amazing work in the “Brand Tactics and Tools: Branded Site” category.
The Oak Island Dig game is up for honors in the “Mobile: Branded Games” category, while its playable banner ad is a finalist in the “Display Ad” category.
The IAB MIXX Awards honors those who innovate in our industry and redefine creativity,” said David Doty, Executive Vice President and CMO, IAB. “We salute all the work that has made it onto the shortlist, which exemplifies the boundary-breaking dynamism that digital must deliver to consumers on a multiplicity of screens.”
The shortlist and the final selected winners will be honored this year at the 12th annual IAB MIXX Awards dinner, reception, and celebration at Tao Downtown on Tuesday, September 27. Wish us luck!