Augmented Holiday 2010

    Neo-Pangea, 2010

    Augmented Reality

    We tried to surprise our clients a little at the end of 2010. Instead of sending them a traditional card and some booze, we decided to open a doorway into their very souls and release the Holiday spirit that lives inside them. Turns out that everyone's Holiday spirit is a creepy guy in an elf costume… we mailed a handful of lucky people a special T-shirt and an instructions card. They were instructed to put on the shirt, turn on their webcam and watch the magic.