Burley Design, 2008
The bike basket is great (mine has plastic tassels and flowers), but we tricked-out this website to show you how Burley transforms your bike into a customized cargo carrier.
The website for the industry leader in bike trailers was a little tough to pedal. The site needed some oil on the chain to resolve challenges related to site organization and unclear product exposition.
The revised website was reorganized to focus visitors into targeted paths that would best suit their needs: adventure, pet, child. We integrated appropriate photography and Flash based 360-degree rotators so customers could view products from any angle.