Burley

    Burley Design, 2008

    Website

    The bike basket is great (mine has plastic tassels and flowers), but we tricked-out this website to show you how Burley transforms your bike into a customized cargo carrier.

    Challenge:

    The website for the industry leader in bike trailers was a little tough to pedal. The site needed some oil on the chain to resolve challenges related to site organization and unclear product exposition.

    Solution:

    The revised website was reorganized to focus visitors into targeted paths that would best suit their needs: adventure, pet, child. We integrated appropriate photography and Flash based 360-degree rotators so customers could view products from any angle.

    Partners:

    Summit Projects