Healthy Look Experience

    L'Oreal, 2012

    Facebook App

    The L'Oreal Healthy Look Experience prompts its users to "Turn it Up," and here at Neo-Pangea we did just that. The Healthy Look product line is a diverse set of hair color treatments that "Turn it up" by enlivening dull, boring hair with rich, glossy color. This online experience is a place where users can identify what products would be right for them. They select their individual shade of color, complete a census based around their type of hair, personality and lifestyle, and then through the magic of computerific data analysis, they are matched with an appropriate product. They can then share a personalized collage of branded images with their Facebook friends. For L'Oreal, this increases the social-media reach of the products. To keep reaching, a contest is also offered in which participants can submit their own before/after photos to see "Who's Turned it Up?" and potentially win a year's supply of hair color.

    Partners:

    Campfire