Amazon Headshrinkers

    National Geographic Channel, 2009

    Immersive Experience

    This award winning Papervision 3D site utilizes Facebook connect to give you a virtual "head-shrinking" experience. Upload an image of a face and map it on a shrunken Amazon head to decorate and share with your friends.

    Challenge:

    Promoting the content of National Geographic Channel's Expedition Week required some freaky Mo-jo. We needed to create a viral online experience with social media capabilities that reflected and promoted some of the Expedition Week programming content.

    Solution:

    The dark magic of the tribes of the Amazon is intriguing. NGC visitors can shrink their own head (or another's) by uploading a picture or through Facebook, select from a variety of 3D head models, then decorate a fully rotatable head with different accessories to share with friends.

    Success:

    National Geographic considers the Headshrinker a "gold-standard Flash experience". With 60,000 views in the first week and approximately four minutes per visit this experience provided a 25% traffic increase over the previous year's Expedition Week promotion.